As a Senior Graphic Designer with over a decade of experience across global brands like Skechers, Forever 21, and Warner Music Group, I bring a deep understanding of visual storytelling, brand cohesion, and consumer engagement across both print and digital platforms. My work consistently reflects a balance of strategic thinking and creative execution—delivering bold, high-impact campaigns that align with business objectives and resonate with target audiences.

At Skechers, I handle design and production of national and global print advertising campaigns, collaborating closely with cross-functional teams to ensure creative concepts transition seamlessly from ideation to final rollout. My previous roles at Forever 21 and Warner Music Group strengthened my versatility—whether it was elevating in-store experiences through immersive visuals or crafting editorial and social content that boosted digital traffic and brand reach.

In recent years, I’ve expanded my creative toolkit by integrating AI-assisted visual generation into my workflow. Tools such as [Flora, ChatGPT, Ideogram, and PS AI] have allowed me to ideate more rapidly, explore diverse aesthetic directions, and enhance concept development—without compromising originality or brand consistency. This fusion of traditional design principles with cutting-edge technology empowers me to stay agile and forward-thinking in an ever-evolving creative landscape.

With a strong foundation in typography, illustration, color theory, and composition, I’m passionate about delivering design solutions that are not only visually striking but strategically sound. I thrive in collaborative environments where high standards and fast turnarounds are the norm.